“People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves.” ~Seth Godin

At the Table Chicago

For maximum impact and momentum, you need a tribe.

“People don’t believe what you tell them.  They rarely believe what you show them.  They often believe what their friends tell them.  They always believe what they tell themselves.” ~Seth Godin

Those are some powerful words from guru, Seth Godin.  They are also unforgiveningly true.

So Godin poses the following questions:

  • What is the best way to join the conversation that is already taking place in the minds and hearts of your tribe?
  • What is the best way to seek out members of your tribe that have the same beliefs as you?

He argues that we don’t simply recruit or organize people who believe in a particular cause and want to take action but that we engage people who ask, “what’s vitally important and how soon can we start?” Then give this newly formed tribe a path, coordinating and reinforcing their actions.

Amplify the…

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